中國動向(03818.HK)授出”Phenix“品牌獨家權
格隆匯 10 月 7日丨中國動向(03818.HK)然宣佈,於2020年10月7日,公司以特許授權商身份("特許授權商")、株式會社志風音以特許使用商身份("特許使用商")與特許使用商之實際控制人以特許使用商擔保人身份("擔保人")訂立經銷及許可協議,據此,特許授權商向特許使用商授出獨家權,可在日本以及集團擁有"Phenix"品牌商標權的其他地區(包括某些歐洲地區、韓國、澳洲及美國(中國除外)就設計、製造、銷售及營銷若干產品使用若干"Phenix"商標。該協議有效期為三年零三個月,自2021年1月1日起至2024年3月31日止,在該協議訂約各方協定的情況下,有權額外重續兩年。
”Phenix“品牌在日本滑雪服裝市場佔有領先地位,以供應優質、具性能和設計時尚的產品享負盛名。誠如公司於2020年7月31日刊發的公告所述,集團持續檢討其日本的業務營運,並計劃專注其於中國的核心業務,以期成為中國最佳的多品牌運動服裝企業之一。因此,集團於2020年7月出售在日本"Kappa"品牌的商標後,亦決定將"Phenix"品牌的特許使用權授予特許使用商,特許使用商為一家從事成衣和運動產品產銷業務的公司,於日本內外設有強大的零售及分銷網絡。從直接分銷"Phenix"品牌產品轉為與日本當地知名的分銷商訂立特許使用安排銷售"Phenix"品牌產品,董事相信此舉有助集團將其所有資源和營銷工作投放於發展中國市場的核心品牌。
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