第三季TikTok下載量及營收全球踞首
調查機構Sensor Tower發表的報告指,全球第三季手機應用程式收入達293億美元(下同),按年升32%;而下載量則達365億次,按年升23.3%;當中蘋果(AAPL.US)App Store第三季營收按年升31%至190億元,而Google Play Store的營收則按年升33.8%至103億元,意味蘋果應用程式商店的營收為Google的近兩倍。
在應用程式方面,雖然被美國頒下禁令,但TikTok第三季仍然是非遊戲類中營收最強的應用程式,計及內地版「抖音」的表現,公司季度收入按年大增800%,亦是連續第二季度當選全球最賺錢非遊戲應用首位。排名第二的是YouTube,期內收入按年升59%,而Tinder收入僅升5%,拖累應用在營收榜中由首位跌至第三位。排名第四的是騰訊(00700.HK)旗下的騰訊視頻,期內收入按年升42%。
在下載量方面TikTok亦居全球首位,第三季下載量按年升8%,而Facebook下載量則按年跌2%排第二,Zoom(ZM.US)下載量則排第三。
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