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调查报告:逾六成受访企业料年底前业务恢复至疫情前水平
阿思达克 09-29 17:01
根据PayPal最新的调查报告显示,有61%的香港受访企业预计年底前业务会恢复至疫情前的水平,亦有86%的受访企业表示将会把握机会,着手提升网上购物体验,增加竞争力。为了恢复业务增长,48%的企业正在寻找销售产品的新方式,另外有45%的企业正在拓展新市场。

调查发现,86%的电子商贸企业认为改善消费者的网上购物体验是提高竞争力的关键。其中,近半(47%)的受访企业强调改善支付体验的重要性,而58%的企业更计划於未来六个月内投放资源以优化顾客的付款体验。

另外,调查发现有四分之一(27%)的企业对业务营运持续性表示高度担忧。有受访企业表示,自2020年1月本地疫情爆发以来,物流及供应链问题(86%),以及销售下降(52%)是他们面临的两大挑战。

在销售量下降的同时,企业因物流及供应链问题导致销售成本上升,面临着双重的压力。近三分之一(29%)受供应链问题影响的企业表示,需要以更高成本购入同一产品,而约四分之一(23%)的企业则因为物流问题导致人工成本上升。随着种种财政压力增加,有43%的受访企业承认在疫情期间曾面对现金流问题。

PayPal 是於今年8月进行《PayPal香港卖家调查:从新常态到新增长》调查。

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