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淘宝直播12个月累计成交额逾3,000亿人币 用户按年增1.6倍
阿思达克 09-28 13:59
来自阿里巴巴(09988.HK)2020年度全球投资者大会消息显示,过去12个月,淘宝直播的成交额超过3,000亿元人民币,并继续保持高速增长。淘宝直播的用户按年增长1.6倍,而商家参与直播按年增达2.2倍。

淘宝天猫总裁蒋凡表示,信息流已成为消费者逛淘宝的最核心方式之一。除通过信息流进行商品推荐,还融入很多直播、短视频等新形态,新技术对电商效率和消费者体验亦见提升。

此外,今年3月正式上线的淘宝特价版首度「亮相」。最新数据显示,截至8月,淘宝特价版的MAU(月活跃用户数)达到5,500万。(ta/k)

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