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IDC料今年中低端智能手机将主导市场
阿思达克 09-18 10:40
调查机构IDC发表的报告指,面对经济下行压力加大,料2020年全球智能手机出货量中有73%价格将低於400美元,而今年全球智能手机总值按年跌7.9%至4,224亿美元,主要因为消费者转向中低价手机。

总体而言该行料中低端手机(介乎100至400美元)将主导环球智能手机出货量,第二季相关比率达到六成,估计短期将有所增加,到明年比例将升至63%,而中高端手机(400至600美元)次季市场份额则为11.6%,来自三星、华为、小米(01810.HK)及OPPO等的手机主导相关市场,苹果(AAPL.US)最近透过新iPhoen SE产品亦进入中端市场,表现亦理想,进一步证明消费者转向价格相宜的机款。

该行指出失业率攀升及就业不确定性等影响到消费者的购物模式,并转向较经济实惠的产品,总体而言智能手机市场亦正转向中低端设备,料各大品牌竞争加大,而厂商亦会继续推出优惠等鼓励消费者换新机。

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