京東(09618.HK)推全球開店計劃 將在港澳台擴大招商
京東(09618.HK)日前舉行「京」動全球計劃記者會,為中國品牌出海提供一站式服務,面向全球消費者輸出海量優質商品。「京」動全球計劃旨在通過供應鏈賦能、大數據賦能、商家賦能、營銷賦能、千萬補貼五個方面助力商家實現「一盤貨賣全球」。
京東全球售海外華人業務負責人劉賓表示,今年的重點市場針對香港、台灣、美國、澳洲、日本、新加坡等,海外用戶敢於購買高單價商品,例如:3C、家電、食品、圖書等項目,在各個國家表現驚艷。下半年在服飾鞋包、家居家裝、運動戶外、消費品等潛力品類正在崛起。
京東全球售海外華人業務招商負責人王會潔稱,新簽約的商家,享受2%到5%的佣金,平台使用費5折優惠,將有行業經理一對一指導新商家輔導培訓,並且加強海外熱搜熱詞,專屬商品強曝光等服務。從9月起,京東在港澳台擴大招商,從資料審核、後台開店、簽約,最後到線上店鋪開張,跑完整個流程大約需要一個多月時間。
京東今年下半年也藉由各種節日推出各式促銷,如7月正值炎夏高溫,推出「酷夏清涼季」;8月8日是台灣父親節,推出「台灣爸爸節」;9月9日適逢全球週年慶,推出「開學季」;10月10日是香港雙十感恩季,剛好今年碰到華人的中秋節和西方的萬聖節;11月11日是電商行業行一年一度雙十一大促銷;12月12日正值寒冬,推出「京東暖暖節」和耶誕節促銷。(wl/u)
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