餓了麼「百億補貼」常態化 9月起加碼擴至100個城市以上
餓了麼宣布「百億補貼」計劃正式上線,之前相關計劃已推出近一個月的試點,公司指「百億補貼」將成為常態化補貼行動。
餓了麼透露,「百億補貼」首期已在上海、北京、杭州、廣州、成都、武漢、南京等24個城市上線,9月起將加碼,繼續擴大品牌範圍和補貼力度,重點覆蓋城市擴展到100城以上。
項目負責人指百億補貼將會成為餓了麼常態化活動,不再是「廣撒紅包」的邏輯,而補貼將更加集中和聚焦,可以為商家持續吸引客戶、增加用戶黏性,並指出參與百億補貼的商家,訂單增速較日常翻了一倍。(el/u) ~
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