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全聚德(002186.SZ):上半年業績盈轉虧至1.48億元
格隆匯 08-26 19:27

格隆匯 8 月 26日丨全聚德(002186.SZ)披露2020年半年度報告,實現營業收入3.13億元,同比下降58.77%;歸屬於上市公司股東的淨虧損1.48億元,上年同期盈利3227.83萬元;歸屬於上市公司股東的扣除非經常性損益的淨虧損1.56億元,上年同期盈利2290.38萬元;基本每股虧損0.4812元。

在餐飲業受到疫情嚴重影響的情況下,公司全力推進食品新產品研發,報告期內推出了定位民生市場的醬鴨、薰鴨產品和針對年輕化、便捷化的消費市場打造的鴨休閒零食產品,並嘗試通過直播帶貨等銷售新模式,喚醒店鋪粉絲,促成購買轉化,推動食品銷售增長。上半年,公司天貓旗艦店共自播35場,混播110場,京東旗艦店共直播3次。6月15日,公司攜手京東商城,總經理開啟首次專場直播,連續4小時品牌文化宣傳和帶貨直播吸引超過175萬人次在線觀看。通過直播帶貨的形式,增加了新品的曝光和展示,收穫了一批潛在客户。

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