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安踏体育(02020.HK)拟由批发转型至直面消费者模式 首阶段终止11地区分销商
阿思达克 08-25 16:47
安踏体育(02020.HK)公布,安踏品牌业务在中国若干地区的直面消费者(Direct to Consumer)新业务模式。公司指,消费习惯在快速改变,需要企业更积极主动地转型变革来应对外部环境的不确定性。化危为机、以变应变,让企业实现可持续的高质量增长,相信将安踏品牌的业务模式由批发分销模式转型至直面消费者模式,可有助多项好处,包括实时分析安踏品牌全国门店的运营数据,实现直营门店全国范围灵活配货等。

於第一阶段,集团将在中国11个地区,包括长春、长沙、成都、重庆、广东、昆明、南京、上海、武汉、西安及浙江开展混合营运模式,并终止与该等地区分销商的合作。集团将收购目前由该等分销商直接营运的安踏品牌店之中,就营运所需的若干资产,主要包括店内装置及设备。

终止事项项下交易所涉的总金额估计为约20亿元人民币,当中约80%至 90%与安踏品牌产品销售退回相关,集团将以内部资源支付。

涉及的安踏品牌店共约有3,500家,约占今年6月300日於中国之安踏品牌店总数之35%,终止事项之有关工作将需要约6至9个月分批完成,完成後,上述约3,500家安踏品牌店当中,约有60%将会由集团直营,40%由加盟商按照安踏品牌运营标准营运。现行与该等分销商的所有分销协议将予终止,及该等分销商将与其加盟商终止所有加盟协议,而集团将与加盟商订立新的加盟协议。

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