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杉杉品牌(01749.HK)上半年盈轉虧至7061.5萬元
格隆匯 08-24 18:37

格隆匯 8 月 24日丨杉杉品牌(01749.HK)發佈中期業績,截至2020年6月30日止6個月,公司實現收入3.24億元人民幣(下同),同比減少39.19%;公司擁有人應占虧損7061.5萬元,去年則盈利864.3萬元,盈轉虧;基本每股虧損0.53元;不派中期股息。

2020年上半年,受新型冠狀病毒疫情("疫情")對國內消費市場帶來的劇烈衝擊,服裝服飾行業經歷前所未有的低迷狀態。 

儘管集團快速做出多項成節約舉措積極應對疫情帶來的不利影響,但由於人工、倉儲、店鋪渠道等費用支出具有一定的剛性,收入降幅遠超成節約,致使集團的淨利潤同步出現大幅下滑。為應對市場寒冬、重振經營,集團主動求變,提出"向運營要效益、向創新要增量、向機制要活力"的年度經營方針,通過渠道優化、產品及供應鏈調整、佈局新零售場景、組織架構調整與機制改革等多種策略來穩定業務基盤、改善公司整體運營效率。

在渠道管理方面—為應對疫情的持續影響,集團根據店舖的經營表現,對終端渠道進行了相應的結構性調整:(1)優化分銷商體系,取消業績較差的分銷商授權資格,同時積極拓展優質分銷商在空白市場的佈局和現有市場的替代;及(2)優化調整直營終端,主動"瘦身",關閉虧損、低效的門店,同時對優質門店積極改善升級,包括形象升級、陳列升級以及強化終端零售培訓等。

集團零售網絡由截至2019年12月31日的1,280間調整至截至2020年6月30日的1,075間,其中,FIRS559間,SHANSHAN504間,LUBIAM12間,三個品牌零售店鋪總數減少約為16%。

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