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中國飛鶴(06186.HK):飛鶴再次證明奶粉即將進入一超多強時代,給予“買入”評級
格隆匯 08-24 14:30

機構:華西證券

評級:買入

事件概述: 8 月 18 日,中國飛鶴髮布 2020 年中期業績,2020H1 公司實現收入 87.07 億元,同比增長 47.8%;毛利 61.76 億元,同比增長 55.4%;公司持有人應占利潤 27.53 億元,同比增長57.2%;每股基本盈利 0.31 元。

主要觀點: 收入增量冠絕同行,淨利率傲視羣雄,均超預期增長 2020H1 公司實現收入 87.07 億元,同比增長 47.8%。從增速來看,遠超市場和 wind 一致預期 30%的增長,且從市場對比來看,將是頭部企業中增速最快的兩家奶粉企業之一。整體來看,公司增速和增量及淨利率都超市場一致預期。飛鶴是國內極少可以做到的品牌+渠道雙輪驅動的公司,且能夠迎合當前品牌+渠道驅動的母嬰時代發展,今年再次收穫眾多良好口碑,實力再次夯實,長期持續看好!

疫情下快速反應+強大體系和執行力保障上半年快速發展

整體來看,公司較同行更早的轉變線上思路且更快加強二季度(3 月末到 4 月初)去庫存工作,投放大量活動配合,推動份額快速提升,持續搶佔弱勢國產品牌和受供應鏈影響的外資品牌份額。背後核心基礎還是來源於強於對手的品牌力+渠道力+執行力+活動力。

未來新產品提供增量,預計下半年環比雙位數增長

迴歸今年下半年來看,公司指引提出下半年環比雙位數增長,我們認為這將是大概率事件。飛鶴勢能已起,奶粉行業將加速大魚吃小魚,集中度將加速提高,飛鶴即將進入奶粉一超多強時代。參考國外,未來公司依然存在享受到純國產品牌的政策 紅利,繼過往吃掉渠道紅利+註冊制紅利後的再次紅利,讓我 們拭目以待!盈利預測與估值 預 計 公 司 2020-2022 年實現收入 分 別 為 191.59/258.16/331.07 億元, 分 別 同比增長+39.15%/+34.74%/ +28.24% ,歸母淨利潤 分 別 為56.99/77.20/100.70 億元,同比增速 分 別 為+44.85%/+35.46%/+30.44%,對應 PE 分別為 22/16/13 倍,首 次覆蓋,給予“買入”評級。

風險提示

新生兒人口數量持續下降的風險;食品安全風險;消費者需求轉變風險;行業內競爭激烈帶來的風險;新冠疫情帶來的業績風險等。

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