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愛嬰室(603214.SH):擬對“母嬰服務生態系統平台建設”項目內容進行調整
格隆匯 08-17 21:58

格隆匯 8 月 17日丨愛嬰室(603214.SH)公佈,公司2020817開了第三屆董事會第二十二次會議、第三屆監事會第十七次會議,審議並通過了關於“母嬰服務生態系統平台建設”募投項目調整的議案,根據公司募集資金投入項目建設具體進展情況,結合公司發展規劃,擬對“母嬰服務生態系統平台建設”項目內容進行調整。

根據公司“母嬰服務生態系統平台建設”項目實施進度,截至2020630日,已投入2,706.71萬元,佔該項目總投資金額的49.31%,原“母嬰服務生態系統平台建設”項目擬投資方向:主要涉及母嬰商品線上商城、母嬰社交平台建設母嬰服務及在線教育平台建設等領域。為適應市場變化以及不斷湧現的新渠道新模式,加快公司戰略實施,提高募集資金使用效率,公司擬對“母嬰服務生態系統平台建設”項目投資內容進行調整,擬調整後的投資方向聚焦在全渠道服務平台的技術搭建及會員營銷能力的提高,包括全渠道零售中台及後端支持項、門店數字化項目、多渠道營銷項目、會員數字化營銷項目等內容。

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