On January 12, 2026, global technology giants Apple and Google officially announced a landmark partnership aimed at jointly advancing Apple’s artificial intelligence (AI) capabilities, with a particular focus on upgrading the Siri intelligent assistant. Under the agreement, Apple will develop new foundational models—Apple Foundation Models—built on Google’s Gemini AI models and cloud computing technologies, in order to enhance the overall performance and user experience of its intelligent products.

Far-Reaching Implications of the Partnership: A Major Shift in Apple’s AI Strategy

This collaboration marks a significant strategic shift for Apple in the field of artificial intelligence, underscoring the company’s ambitions amid intensifying AI competition. Despite being long-time rivals in areas such as smartphones, operating systems, and especially intelligent assistants and search engines, Apple and Google have chosen to work together—highlighting their shared recognition of AI’s long-term potential.

Apple stated that after multiple rounds of evaluation, it determined that Google’s technology platform—particularly Gemini AI—offers robust technical capabilities that will help Apple maintain an industry-leading position in its future AI development. As Apple rolls out a more personalized version of Siri, users can expect a smarter service experience. Siri is set to evolve from a passive tool into an intelligent assistant capable of proactively understanding user needs and delivering customized recommendations.

Google Gemini: A New Breakthrough in AI Monetization with Early Moves in Advertising

Beyond its partnership with Apple, Google’s efforts in AI-driven advertising are also drawing attention. Google announced plans to introduce personalized advertising features into its AI shopping tools, powered by Gemini AI, enabling advertisers to deliver tailored shopping offers to users. This move represents a new breakthrough in AI advertising monetization and positions Google ahead of competitors such as OpenAI and Microsoft in the race toward AI commercialization.

The new advertising model can generate personalized recommendations based on consumers’ shopping behavior and leverage AI to predict purchase intent, allowing timely and attractive promotional offers. This initiative is expected to drive additional advertising revenue for Google and further solidify its leadership in the global advertising market.

Looking Ahead: Deep Collaboration in the AI Era to Reshape the Market Landscape

The deepening collaboration between Apple and Google is poised to fundamentally reshape AI application scenarios in the coming years. With upgrades to Siri and other intelligent features, users will enjoy more personalized and intelligent services—largely built on Google’s powerful Gemini AI technology. This partnership is expected to accelerate technological innovation across intelligent assistants, cloud computing, and personalized advertising, setting new trends for AI applications.

More broadly, the alliance between Apple and Google is likely to have a profound impact on the global technology landscape, driving a comprehensive transformation of consumer experiences. As AI technologies continue to advance, the two companies will jointly push AI beyond a single-purpose tool toward a full-spectrum service platform, becoming a new core of market competition. At the same time, as AI monetization potential is further unlocked, competition among tech giants will intensify. The Apple–Google partnership is expected to foster new industry chains and innovation platforms, emerging as a key force in the future global AI ecosystem.

How to Buy Apple/Google via on uSMART

After logging into the uSMART HK app, click the “Search” button in the top-right corner of the page, enter the ticker code (AAPL.US / GOOG.US), and navigate to the details page to view transaction details and historical trends. Click the “Trade” button in the bottom-right corner, select the trade type, and submit your order after filling in the transaction conditions.

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