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青啤(00168.HK)推艺术酿造新品展开超高端战略
阿思达克 08-03 10:54
《新华社》报道,青岛啤酒(00168.HK)於7月31日发布「百年之旅」、「琥珀拉格」等系列艺术酿造新品,正式开启超高端战略。集团董事长黄克兴表示,是次新品是青岛啤酒高度整合上下游产业链稀缺要素,创新协同的突破之作;亦是青岛啤酒呼应消费升级新需求、驱动高质量发展的创新之作。

另外,中国酒业协会秘书长何勇表示,消费升级所带来的消费结构转型持续,啤酒消费正在从价格到品质、从大众化到个性化等多层面发生转变。啤酒产品个性化、高端化品种将呈现爆发式增长,未来三至五年,啤酒产品高端化比例将达到15%至20%。

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