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南韩三星趁反华浪潮抢占印度手机市场市占
阿思达克 08-03 11:05
《路透》报道,南韩三星电子正於印度市场推出廉价设备及增加网上销售,趁印度反华浪潮收复於当地市场的失地。其中自6月已推出七款新智能手机,当中三款售价低於一万印度卢比(133.6美元)。

据科技调研机构Counterpoint,三星智能手机第二季於印度的市占率为26%,按季增长10个百分点,落後榜首小米(01810.HK)的29%排名第二。

三星曾垄断印度智能手机市场,过去三年遭中国同业抢占市占率,但印度仍为三星智能手机业务带来可观收益,为美国以外最大的海外市场。三星已於新德里外围兴建号称全球最大智能手机厂,该厂房及三星於印度寻找供应商的能力,协助公司於新冠疫情下於印度保持供货畅顺。

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