碧桂園服務(06098.HK)擬收購城市縱橫100%股權
格隆匯7月30日丨碧桂園服務(06098.HK)公告,於2020年7月30日,碧桂園生活服務(公司間接全資附屬公司)與原股東、多名賣方及城市縱橫(上海)文化傳媒股份有限公司簽訂股權轉讓協議,據此碧桂園生活服務同意按照股權轉讓協議的條款分階段有條件收購城市縱橫合共100%股權。
此外,碧桂園生活服務同意受讓第一賣方舟山茂豐和股權投資合夥企業(有限合夥)持有的第一階段目標股份,占城市縱橫的65%權益,代價最高為不多於人民幣5.12億元。
城市縱橫成立於2010年,為一家根據中國法律成立的有限公司,其主要業務為城市樓宇電梯海報媒體的開發、運營和廣告發布服務。城市縱橫在全國擁有數百萬塊可調度的框架廣告版位資源,是國內少數擁有全國性廣告資源整合及發佈能力的電梯海報廣告發布服務提供商之一。城市縱橫於2018年度及2019年度分別取得淨利潤6667萬元人民幣及7893萬元人民幣。
公司相信,城市生活圈廣告市場廣闊,預期未來具有穩定增長趨勢。城市縱橫經營情況及財務表現穩健,業務規模位居行業前列,管理團隊擁有豐富的城市社區電梯媒體行業經驗,其運營能力在廣告業界領先。城市縱橫可與集團促進在社區傳媒方面的資源合作,可有力支持集團社區傳媒資源提升效率,實現快速市場化擴張的目標。經考慮城市縱橫的現有品牌影響力、未來前景、其業務擴展的可行性以及集團與城市縱橫的資源之間發揮的協同效應及可能進行的整合。
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