屈臣氏擬開放「易賞錢」平台 為本港零售餐飲商戶提供免費推廣
長和(00001.HK)旗下屈臣氏公布,為鼓勵消費,振興本港零售及餐飲業,集團準備待疫情稍為緩和時,推出全港跨商戶消費獎賞計劃,免費開放「易賞錢」平台,聯繫全港18區零售及餐飲商戶,提供跨商戶優惠。
屈臣氏集團首席營運總監及屈臣氏(亞洲及歐洲)行政總裁倪文玲表示,現時「易賞錢」擁有370萬會員,手機應用程式下載150萬次,並已經與超過130間網上和實體商戶成為合作伙伴,會員可於超過1,000家零售店舖享會員優惠。有見及此,集團希望透過免費開放易賞錢平台,幫助商戶進行推廣,同時為了鼓勵顧客跨商戶消費,將在首輪活動捐贈180萬個「WatsMask WeCare」口罩作為消費獎勵。
集團指,現階段首先邀請零售及餐飲店舖註冊成為合作商戶,為鼓勵更多餐飲、零售業商戶參加,不論商戶規模大小,參加費、宣傳費、安裝費、技術支援費用一概全免。
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