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余仁生、鴻福堂(01446.HK)及香港寬頻(01310.HK)展開優勢互補策略合作
阿思達克 07-23 16:24
余仁生、鴻福堂(01446.HK)及香港寬頻(01310.HK)宣布將展開策略合作。是次合作的框架包括善用三方龐大的分店網絡,增加銷售渠道,藉此拓展三方客戶市場,實現三贏的目標。此外,三方各自的會員或客戶優惠將陸續推廣至其餘兩方的會員/客戶,讓客戶共享更多元化的折扣及產品優惠。三方也會把其員工優惠擴展予其餘兩方的員工。各項優惠及詳情預計將於7月底起陸續推出。

繼早前鴻福堂與香港寬頻展開5年資源互換及策略性合作,余仁生與香港寬頻今天宣布以此模式展開長期策略合作,香港寬頻企業方案將成為余仁生於香港的主要電訊服務供應商,為余仁生旗下位於香港超過40間店舖提供高速光纖寬頻服務等電訊服務及科技方案;而余仁生將以產品禮券支付部分的電訊科技服務費用,為香港寬頻客戶群帶來保健產品優惠。

而余仁生與鴻福堂會發揮品牌的獨特優勢,結合余仁生在高端中醫藥及保健品的專長,和鴻福堂於草本飲食方面的經驗,研究推出品牌聯乘產品。同時,余仁生與鴻福堂亦即將於雙方的指定分店設置產品專櫃,方便關注健康的客人輕鬆選購不同的保健養生產品或食品。

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