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余仁生、鸿福堂(01446.HK)及香港宽频(01310.HK)展开策略合作
阿思达克 07-23 16:24
余仁生、鸿福堂(01446.HK)及香港宽频(01310.HK)宣布将展开策略合作。是次合作的框架包括善用三方庞大的分店网络,增加销售渠道,藉此拓展三方客户市场,实现三赢的目标。此外,三方各自的会员或客户优惠将陆续推广至其余两方的会员/客户,让客户共享更多元化的折扣及产品优惠。三方也会把其员工优惠扩展予其余两方的员工。各项优惠及详情预计将於7月底起陆续推出。

继早前鸿福堂与香港宽频展开5年资源互换及策略性合作,余仁生与香港宽频今天宣布以此模式展开长期策略合作,香港宽频企业方案将成为余仁生於香港的主要电讯服务供应商,为余仁生旗下位於香港超过40间店铺提供高速光纤宽频服务等电讯服务及科技方案;而余仁生将以产品礼券支付部分的电讯科技服务费用,为香港宽频客户群带来保健产品优惠。

而余仁生与鸿福堂会发挥品牌的独特优势,结合余仁生在高端中医药及保健品的专长,和鸿福堂於草本饮食方面的经验,研究推出品牌联乘产品。同时,余仁生与鸿福堂亦即将於双方的指定分店设置产品专柜,方便关注健康的客人轻松选购不同的保健养生产品或食品。

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