美團(03690.HK)測試外賣版拼多多 產品名為「拼好飯」
據內地媒體報道,美團點評(03690.HK)正在部分地區測試一款名為「拼好飯」的產品,該產品內嵌在美團外賣應用程式內以及美團外賣小程序中。
據了解,此功能也叫做美團外賣特價版。頁面可看到能夠拼單的美食訊息,主打功能是低價拼單、免配送費、免包裝費等。
雖然美團「拼好飯」的價格更加實惠,但相比於美團外賣,也多了部分特定的規則。例如用戶每日發起和參與拼單累計次數上限為4次,拼單人參與的拼單活動僅限在發起人選購的門店選擇下單,並限定店內的部分美食。其次,拼單成功後,不支援加購商品,也不支援修改美食,而在美食紅包方面,只能使用美團拼好飯的紅包進行金額上的減免。
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