美團成立「優選事業部」入局社區團購
美團點評(03690.HK)發布組織調整公告稱,為進一步探索社區生鮮零售業態,滿足差異化消費需求,推動生鮮零售線上線下加速融合,將成立「優選事業部」,進入社區團購賽道,由美團高級副總裁、S-team成員陳亮負責。
原小象事業部更名為「買菜事業部」,繼續加速發展美團買菜業務,負責人為辛崇陽,向陳亮匯報。
據悉,「優選事業部」將推出社區團購業務「美團優選」,重點針對下沉市場,採取「預購+自提」的模式,賦能社區便利店,為社區家庭用戶精選高性價比的蔬果、肉禽蛋、乳製品、酒水飲料等品類商品。用戶當天線上下單,次日門店自提。美團優選近期將在濟南上線測試,目前已在當地啟動團長招募。
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