You are browsing the Hong Kong website, Regulated by Hong Kong SFC (CE number: BJA907). Investment is risky and you must be cautious when entering the market.
後疫時代 全新都市麗人(02298.HK)逆勢擴張
格隆匯 06-11 10:38

2020年後疫時代,服裝行業謀求轉型升級,更加考驗企業、品牌的應變能力。國民內衣品牌——都市麗人(02298.HK)門店形象全新升級,提升消費者視覺與購物體驗,着力打造符合消費者需求的商品組合,為消費者提供以實用、平價、優質的貼身衣物選擇。

都市麗人七代形象門店

僅5月,都市麗人已在北京、深圳、上海、南京、重慶、貴州、東莞等全國多個城市新開及翻新近100家七代形象店鋪,且經營勢頭良好,平均業績增長率達到了30%以上。據悉,6-7月,都市麗人計劃新開七代門店將達167家。其中南京新街口X777分店,作為南京主流商圈和年輕都市人聚集地,開業當天業績表現亮眼,單店預估年銷售近千萬。

都市麗人七代門店陳列展示

作為中國最大的國民內衣品牌,都市麗人目前在全國330多個地級市擁有6000家門店,在下沉市場表現出極大的潛力。年初,都市麗人在疫情下做好戰略部署,重新梳理店鋪結構,優化渠道,精選門店,佈局全國重點商圈店鋪,制定多項優惠政策,鼓勵和支持加盟客户開大店、開好店,提升業績。

都市麗人南京新街口七代形象門店

作為都市麗人迴歸實用品牌的形象標杆,都市麗人亞洲最大旗艦店也計劃本月底在東莞開業。都市麗人旗艦店背靠總部基地,規劃面積1000多平米,着力打造一家人生活的休閒購物場所,除全系列產品規劃外,還根據消費生活周邊,嘗試餐飲、衞浴、兒童、書籍、繪畫等融合業態。

都市麗人亞洲最大旗艦店局部效果圖

新形象、新思維、新團隊、新佈局,都市麗人將與全國合作伙伴攜手同行,二次創業,共同破局。

Follow us
Find us on Facebook, Twitter , Instagram, and YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
uSMART
Wealth Growth Made Easy
Open Account