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平安集團擬啟動銀保戰略改革 對「產品+科技+渠道」全面升級
阿思達克 06-02 09:06
據《上海證券報》報道,自6月1日起,為響應監管政策要求,促進銀保業務健康發展、探索銀保業務發展新模式,平安集團啟動銀保戰略改革,做強總部產品及科技能力,對「產品+科技+渠道」全面升級。平安壽險此輪銀保改革,被業內視為銀保探索業務新模式、追求高質量發展的再一次創新。

其中,產品上將構建專屬的產品團隊,聚焦長期儲蓄型和風險保障型保險產品,滿足客戶的儲蓄、保障、養老等全方位需求。科技方面,則將強化科技賦能和線上化經營,進一步提升客戶經營及服務、渠道管理、銷售支持等方面的智慧化程度。

在渠道方面,平安人壽與平安銀行緊密合作,以客戶需求為導向,將銀保產品作為客戶資產配置的重要組成部分,形成一套專業化、智慧化的銀保業務新模式;做精外部合作銀行業務,平安人壽後續將嘗試與有意願的銀行探索獨家代理模式,協助合作銀行為客戶提供更好的保障和服務。

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