愛嬰室(603214.SH)擬5500萬元收購上海稚宜樂100%股權
格隆匯5月29日丨愛嬰室(603214.SH)公佈,公司於近日與上海諾熹管理諮詢合夥企業(有限合夥)(“諾熹管理”)、熊桂英、林美惠簽訂了《關於上海稚宜樂商貿有限公司之股權轉讓協議書》,公司擬收購上海稚宜樂商貿有限公司(“目標公司”)100%的股權,此次交易對價為人民幣5500萬元。此次股權轉讓完成後,公司將持有目標公司100%的股權,即目標公司成為公司全資子公司。
目標公司主營業務為日本TOYROYAL皇室玩具在中國大陸地區的獨家代理銷售,並擁有皇室玩具無限期的品牌代理及知識產權使用授權,其業務覆蓋中國46個城市,其銷售渠道有母嬰用品店、百貨、商超系統以及各類線上平台(官方旗艦店、專營店、淘寶C店、京東商城、考拉海購、亞馬遜等)。
公司核心消費羣體與日本TOYROYAL皇室玩具的目標客羣高度匹配,可以產生直接協同效應。中國0-3歲玩具市場尚未形成專注於嬰幼兒玩具的大品牌,銷售比較分散,品牌集中度尚待提升,日本TOYROYAL皇室玩具市場發展空間較大。經目標公司運營,日本TOYROYAL皇室玩具已在國內母嬰渠道和電商渠道建立並累積了一定的品牌影響力,此次收購完成後,將會完善公司在玩具品類上的競爭力,並擴大公司線上銷售渠道。
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