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網紅概念股御家匯(300740.SZ)高位回落封跌停板
格隆匯 05-20 11:50
格隆匯5月20日丨網紅概念股御家匯(300740.SZ)截至半日收盤跌停,報13.15元,成交4.32億元,最新總市值54.19億元。該股4月21日公佈一季度淨利潤同比翻近5倍,股價自4月22日開啟上漲走勢,在網紅概念的炒作下,上週五5個交易日內出現4個漲停板,到5月15日(上週五)創出階段新高價14.76元,1個多月期間累漲97%,但本週開始出現回調走勢,週一跌停,週二漲停,今日再度跌停。御家匯5月14日遭監管關注:要求説明股價與經營基本面是否匹配,御家匯回應稱網紅直播是當下美粧品牌宣傳推廣的手段之一,但並不代表公司是網紅經濟概念的代表性公司。2019年公司通過該種推廣模式帶來的收入佔公司全年營業收入的比重為10%左右,對公司經營業績影響較小。業內人士曾指出,網紅經濟中,銷售額高不等於利潤高,頭部網紅帶貨因為各種費用成本不產生什麼利潤,甚至不賺錢。因此,網紅可以作為短期的營銷爆點,但很難成為長期的業績支撐。

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