希慎(00014.HK)利蘊蓮:面對結構性轉變 需以長遠目光看待與應對長遠挑戰
希慎興業(00014.HK)主席利蘊蓮表示,經過去年一段曠日持久的社會事件後,自本年1月下旬,新冠肺炎席捲全球,香港亦未能倖免。由於本港經濟已元氣大傷,本地消費者信心積弱,加上各項防疫措施令訪港人數持續減少,甚至降至接近零,絕大多數企業在短時間內受到嚴重影響。
面對經濟顯著轉弱和消費模式出現結構性轉變,公司需要以長遠目光看待與應對這些長遠挑戰。希慎的思維模式以及與租戶擁有穩健的合作夥伴關係,均是共同應對當下和走向未來的關鍵所在。
當中國內地和香港先後爆發新冠肺炎,部分租戶受到即時影響,而隨著封關措施落實,所有行業無一例外均受重創。面對嚴峻的經濟環境,希慎馬上了解租戶的困難,開誠布公的溝通方式有助希慎與租戶共同找出可持續的解決方案。希慎提供靈活且多元的解決方案,包括租金優惠或延期支付租金等支援措施、租約重組以及具有針對性的市場推廣和營運支援。在這次危機中,公司體現了與租戶緊密合作加強彼此了解,並鞏固雙方關係的成果。
希慎於2020年4月20日推出「Power Up」,推廣活動目標很簡單,就是希望以具吸引力的優惠刺激消費意欲,並鼓勵市民盡快投入正常生活。由於社交距離改變了市民用膳以至購物的模式,故希慎結合科技、市場推廣專長以及強健的租戶關係,建立了兼具Lee Gardens Club會員電子招募、電子支付和電子換領獎賞功能的綜合數碼平台,無縫營造一個涵蓋顧客、租戶和業主的生態系統。
儘管疫情過後市民的生活、工作以及溝通接觸方式將會出現許多變化,希慎密切期待疫情消退後重新展開的生活。
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