《大行報告》大摩:Puma4月電商銷售升77% 顯示行業需求強 料利好申洲(02313.HK)
摩根士丹利發表研究報告,指運動品牌PUMA首季銷售錄13億歐元,按年下跌1.5%,較該行及市場預期分別高出2%及3%,主要是受惠於歐洲、中東、非洲及美洲,以及鞋類產品的銷售略高。由於未來的可見度仍低,因此公司仍未能提供第二季及全年指引,但此情況可以理解,所以這不會影響亞太區代工生產業務的市場氣氛。
該行又引述PUMA指,相信在疫情後運動服飾行業有望處於強勢地位,因為人們開始盡可能地多做運動,有望增強運動品牌的影響力。該行認為,這令市場對亞洲代工生產的中期前景產生正面情緒定下良好的基本面,而不是只關心短期的疲弱表現。
另外,PUMA表示9月及10月份的部分生產訂單已減少,但中國零售商第四季的訂單情況仍樂觀,而這對申洲(02313.HK)有利好作用,看好其業務模式與同業不同,有助其在行業整合期間獲得市場份額。
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