朗科科技(300042.SZ):2019年度淨利潤升11.4%至7185.21萬元 擬10派0.2元
格隆匯4月17日丨朗科科技(300042.SZ)披露2019年年度報告,實現營業收入11.94億元,同比增長23.50%;歸屬於上市公司股東的淨利潤7185.21萬元,同比增長11.40%;歸屬於上市公司股東的扣除非經常性損益的淨利潤5066.0萬元,同比增長12.43%;基本每股收益0.3585元,擬向全體股東每10股派發現金紅利0.2元(含税)。
各項利潤指標增長的主要原因為:報告期內產品銷售收入較上年同期增加,影響報告期淨利潤比上年同期增加。
受國內整體經濟環境和行業資源影響,在上游資源行情變動較大的情況下,公司積極進行市場產品銷售策略的調整,採取了以產品經理和銷售組織負責人雙向推動產品營銷的模式。報告期內,公司進行了產品的升級,集中優勢資源打造精品,提升產品競爭力。針對重點的存儲產品品類進行媒體宣傳推廣投入的同時,通過投入展會宣傳的模式積極進行新產品和新客户拓展。在銷售模式方面,根據國內電商平台宣傳推廣規則變化通過互換推廣資源的方式推動電商平台的促銷;在國內行業客户拓展方面,通過開發移動存儲解決方案的模式進行行業客户的需求挖掘和客户拓新;在國內渠道銷售方面,安排渠道銷售人員出差各區域走訪,深入瞭解市場和客户需求的變化,改進了產品在渠道中的銷售方式,拓展了更多新渠道代理合作商的銷售,後續公司還將持續進行新銷售渠道通路和產品營銷推廣方式的創新拓展。另外,公司還大力開拓海外市場,新增了海外電商及渠道銷售團隊,探索品牌產品出海銷售通路,同時支持銷售人員的出差和參展計劃,增加拜訪客户尋找新的市場增長點;注重國際貿易的業務拓展,爭取上游合作商的支持,以更好應對未來上游資源供應行情的變化。
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