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奥园(03883.HK)目标今年销售增12% 疫情下3月销售已逐步回复
阿思达克 03-25 14:59
中国奥园(03883.HK)集团高级副总裁陈嘉扬在网上业绩发布会上指出,去年集团合同销售1,180.6亿元人民币(下同),超额完成目标,今年集团销售目标为按年增12%,现时集团有约2,200亿元可售资源,以60%去化率计算,有信心可完成全年目标。

他指出,新型冠状病毒疫情爆发後,公司已开通线上售楼处,并推出「奥园购房宝」小程序,为客户提供线上VR看房、选房及购房服务,而随着疫情受控公司亦安全有序复工复产,将延迟复工造成的影响降至最低,目前约94%的施工项目透过当地政府审批并复工,工程进度按计划推进,而售楼中心方面99%已复工。

营运总裁马军则指,疫情对整个行业的2月份销售均造成了影响,同时亦影响到3月份的回款,但随着疫情逐步受控,3月份整体合同销售已接近去年水平,估计到4月份应可回到按年持平。他续指公司线上销售并无降价,相关销售亦有20多亿元,认为虽然线上营销不如线下,但就能有效在旧客方面促进成交,并为新客提供更方便的看房方式。

马军指出,现时仍未复工的项目分别位於武汉、重庆及张家口,随着政府陆续通知,武汉方面已在安排预约看房,而其他项目亦有望陆续复工复产。他认为中国老百姓在家留了很长时间,对自己的居住环境亦做了很多思考,相信有助带动改善型需求。 (el/u) ~

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