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華潤啤酒(00291.HK)內地廠房全面復工 疫情對業務影響正逐步減退
阿思達克 03-20 16:04
華潤啤酒(00291.HK)首席執行官侯孝海在電話會議上表示,集團位於湖北武漢的廠房於今日(20日)復工,該廠房復產後,集團旗下廠房明天開始全面復工。他指,由於疫情防控導致餐飲及零售商停業,造成啤酒銷量出現較大的下跌,影響集團今年首兩個月的銷售及盈利。

他指,目前疫情對集團業務的影響正逐步減退,3月情況已較2月為佳,預期4月業務所受影響會進一步減少,並在下半年恢復,而現時啤酒庫存較大,比去年同期多出約20%。

侯孝海提到,每年啤酒消費有兩個高峰,其中之一為6至8月的夏季,雖然預料夏季高峰仍會出現,但目前難以預測屆時銷情走勢。對於未來會否加大力度追回年初的銷量下跌,他稱集團期望旗下「雪花」品牌可保持長久發展,不會大量增加投入,但會繼續優化渠道及產能等工作,其中今年集團會加大在電商渠道的發展力度。

另外,他指集團目前在內地有74間廠房,未來五年或會每年平均關廠3至5間,以處理落後產能等問題,但同時亦會投資開新廠房配合發展。至於年前收購的喜力中國業務,侯氏稱因歐國盃等體育賽事延遲,令喜力的推廣工作受到影響。而現時集團正籌備「喜力」品牌的新品上市,料將在今年4月底至5月如期推出。

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