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網上賣房"發威"!恆大2月銷售暴增108%?,3月業績還要大增
格隆匯 03-05 22:15

受傳統淡季疊加線下售樓部關停的影響,自春節以來,樓市面臨嚴峻考驗,大多數房企銷售陷入困境。然而,在逆境中突圍的恆大,卻交出一份"最強"成績單。

3月5日,中國恆大(03333.HK)發佈公告,2月份實現合約銷售447.3億,同比大增107.8%;銷售面積約513.8萬平方米,同比大增154%,均位居行業第一。截至2月末,恆大累計銷售853億,同樣摘得行業桂冠。

再對比同行業績,恆大表現足以稱得上一枝獨秀:克而瑞數據顯示,今年2月碧桂園、萬科、保利等龍頭也難逃"負增長",當月銷售分別下滑49%、34%、40%。

恆大銷售取得突破的原因,在於其2月13日實施"網上賣房"創舉。公告顯示,截至2月底恆大共實現網上認購99141套,認購金額人民幣1026.7億。網上認購的客户既有自購買家,也有兼職賣房的"恆房通"會員,形成了能買則買、能賣則賣的良好局面。

分析人士認為,隨着超1000億的鉅額認購逐步轉化為銷售,再加上恆大啟動新一輪"3000賺35000+78折特大優惠"的組合拳,網上銷售將持續火爆,為實現全年業績目標奠定堅實基礎。同時,也將給更多房企帶來示範效應,引領行業營銷持續變革。

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