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Canalys:去年第四季智能音範出貨量升52% 疫情拖累削今年增長預測
阿思達克 03-02 12:22
調查機構Canalys的數據顯示,去年第四季全球智能音箱市場增長52%,出貨量達到4,920萬台,出貨量排名首位的是亞馬遜,按年增長38%至1,560萬台,惟市佔率跌至31.7%,而Google出貨量則按年增長41%至1,250萬台。出貨量排名第三至五位均為中資廠商,位列第三的百度出貨量按年增129%至570萬台,而阿里巴巴(09988.HK)排名則緊隨其後,出貨量按年增109%至560萬台。排名第五的小米(01810.HK)出貨量則按年增82%至460萬台,市佔率升至9.4%。展望2020年,該行估計廠商將加快在智能音箱方面多方面發展以維持增長,認為需要更快引入更有趣的設備以維持競爭力,同時亦需要推出新的策略以加強智能音箱的家居滲透率。但新型冠狀病毒疫情爆發影響到部分廠商、特別是中資廠商的布局,現時消費者亦傾向聚焦於必須品,故料非必須品的消費將延至今年稍後時間。受疫情影響該行估計今年首季內地智能音箱出貨量將按年跌22%,而今年第三季之後隨著情況好轉,市場亦將現反彈,該行將中國2020年智能音箱增長預測由19%降至8%,而全球增長預測則由20%降至13%。(el/a) ~
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