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阿里(09988.HK):2月以來淘寶每日有逾3萬人開新店 20%來自線下店
阿思達克 02-19 18:00
疫情肆虐,阿里巴巴(09988.HK)旗下直播平台助企業尋求業務突破,除早前小米(01810.HK)透過其直播平台發布新款旗艦機小米10外,運動品牌Adidas亦有以在天貓打造直播發布會,加強與消費者線上互動。 淘寶在《淘寶經濟暖報》上披露,今年2月以來,每天有超過3萬人在淘寶平台上開新店,其中超過20%是來自線下店舖。本身在淘寶直播平台薄有名氣的線下品牌,也在非常時間下透過淘寶直播成功突圍,以上海護膚品牌「林清軒」為例,受疫情影響有157家門店在1月底開始停業,創辦人為挽救業績於2月1日開始啟動淘寶直播,到2月14日當日創辦人孫來春親自下場完成人生首場淘寶直播,吸引逾6萬人觀看,賣出近40萬支山茶花油,銷售額近40萬元,帶動業績按年增長45%。(el/a) ~ 阿思達克財經新聞 網址: www.aastocks.com
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