瑞銀:升普拉達(1913.HK)目標價至28.1港元 評級“中性”
瑞銀髮表研究報告,指出基於普拉達(1913.HK)
品牌背後的傳統及資產,認為它是其中一家最有潛力出現轉勢的公司。公司的正價銷售在2018至2019上半年錄得正面表現,但其停止在直營店降價促銷的決定令公司蒙上陰霾。隨着這些因素在今年消失,可以預期公司的收入增長會穩定地回覆至中單位數增長。
至於新型冠狀病毒肺炎會帶來多少負面影響,則要視乎情況會持續多久。在公司有完善的商店網絡下,相信中單位數同店銷售將會為公司帶來更高的營運槓桿。該行給予普拉達“
中性
”投資評級,認為公司的種種改善已大致在股價上反映出來。目標價由原來的24.1港元上調至28.1港元。
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