東阿阿膠(000423.SZ)2019年度預虧3.34億-4.59億元 同比盈轉虧
格隆匯1月19日丨東阿阿膠(000423.SZ)公佈,預計2019年度歸屬於上市公司股東的淨虧損3.336億元-4.586億元,上年同期盈利20.85億元。
近年來,受整體宏觀環境以及市場對價值迴歸預期逐漸降低等因素影響,公司渠道庫存出現持續積壓。為避免企業長期良性健康受到不利影響,今年公司主要側重於清理渠道庫存,主動嚴格控制發貨、全面壓縮渠道庫存數量,尤其在下半年進一步加大了渠道庫存的清理力度,因而對經營業績影響有所加大。故對2019年全年業績情況作出如上預測。
目前,公司緊緊圍繞品牌積累和消費者開創配置資源,通過營銷數字化轉型,實現消費者運營。着眼於盤整期後的長期良性健康發展,公司將積極優化調整發展戰略,加強臨牀和學術推廣,梳理豐富產品體系,不斷推出“阿膠+”和“+阿膠”系列產品,推進阿膠即食化、對接新消費、轉型新營銷、拓展新客羣、孵化多品類。着力推進營銷模式變革,由聚焦阿膠產業向滋補行業轉變。通過商業模式的轉型,加快適應數字環境的組織能力變革,推動公司良性健康發展。
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