杰富瑞:维持阿里巴巴(9988.HK)“买入”评级 目标价260港元
杰富瑞发布报告称,维持阿里巴巴(9988.HK)“买入”评级,目标价260港元。
该行称,预计阿里巴巴的数字经济将随着用户的增长而不断变化,其内容策略将进一步提高用户参与度,包括直播节目及多元化内容增加吸引力。
该行预计,截至去年12月底的季度,阿里巴巴整体收入同比升37%至1,609亿元(人民币,下同),当中核心电商业务收入(占整体收益88%)预计升38%至1,416亿元,主要是受到内地零售市场带动,而总客户管理及佣金收入预计升24%至867亿元。至于季内非通用会计准则(Non-GAAP)净收益预计达407亿元。
该行认为,阿里巴巴专注于本地服务及增强海外用户体验的投资回报率,且其执行工作步入正轨,并有明确的发展路线图。

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