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利宝阁集团(01869.HK):今年底前於盒马鲜生店内设立不少於10家店铺
阿思达克 01-09 17:23

利宝阁集团(01869.HK)公布,根据早前的合作协议,公司将在上海盒马鲜生实体店推出公司之品牌产品及在特定之上海盒马鲜生店独家向顾客提供即场烹制之粤式点心,以及提供点心、汤水、甜品及节日食品等具特色的菜式。上海盒马鲜生则为公司提供全面的线上线下平台、场地设施及技术支援,当中包括营销推广、线上销售渠道资源协调、潜在客户开发、线上线下(O2O)渠道建设等。

根据合作协议,公司承诺在2020年底前在盒马鲜生店内设立不少於10家店铺,并将透过充分利用盒马鲜生品牌知名度及高客流量以吸引更多年轻人,并设立多渠道销售有效地渗透中国外卖及送餐市场。由於公司於盒马鲜生内之铺位楼面大大小於现有传统高端粤菜酒楼楼面,投资成本会大为减少,并让公司转型到轻资本商业模式。此外,订立合作协议亦能够使集团与阿里巴巴(09988.HK)之间的业务合作从大湾区扩展至上海地区。 ~

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