Canalys:去年第三季无线耳机出货量9,670万组升53% 苹果於TWS领域市占第一
调查机构Canalys发表的报告指,去年第三季无线耳机全球出货量按年增53%至9,670万组,当中真无线立体声蓝牙耳机(TWS)出货量达4,300万组,按年增长183%。该行估计第四季整体出货量将逾1亿组,令全年出货量有望逾3.5亿组。
Canalys指出去年第三季苹果真无线耳机出货量达1,820万组,在TWS的范围中市占率达43%,而小米(01810.HK)及三星的市占率则分别为7%及6%。而JBL市占率则在无线耳机及耳罩式无线耳机中排名首位,市占率分别为8%及13%。
该行指出苹果在真无线耳机中有显着的领导地位,认为其耳机可与iPhone无缝整合,加上耳机大小独特,而新的去噪功能亦为用户提供较好的体验,短期而言Canalys相信个人智能音效装置相对於可穿载装置及智能家居设备有更大的上行潜力。
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