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利寶閣集團(01869.HK)與盒馬鮮生簽訂策略合作協議
格隆匯 12-16 18:06

格隆匯12月16日丨利寶閣集團(01869.HK)發佈公告,集團及阿里巴巴集團旗下深圳盒馬網絡科技有限公司(“深圳盒馬”)於2019年12月16日簽訂策略合作協議。該合作協議讓集團透過結合實體店及電子商貿平台的創新線上線下(O2O)零售模式進入中國迅速增長的餐飲外賣及送餐市場。

根據合作協議公司將在盒馬鮮生實體店推出公司的品牌產品與及在特定的盒馬鮮生店獨家向顧客提供即場烹製的港式燒味餐膳食品,以及提供湯水、點心、甜品及節日食品等具特色的菜式。盒馬鮮生是阿里巴巴集團旗下的新零售旗艦並由深圳盒馬管理。盒馬鮮生則為公司提供全面的線上線下平台、場地設施及技術支援,當中包括營銷推廣、線上銷售渠道資源協調、潛在客户開發、線上線下 (O2O)渠道建設等。

根據合作協議公司承諾在2020年12月15日前在盒馬鮮生店內設立不少於十家店鋪。公司將透過充分利用盒馬鮮生品牌知名度及高客流量以吸引更多年輕人,並設立多渠道銷售有效地滲透中國外賣及送餐市場。透過推出公司的港式燒味及其他招牌菜式盒馬鮮生將會提供其顧客嶄新的購物體驗。由於公司於盒馬鮮生內的鋪位樓面大大小於現有傳統高端粵菜酒樓樓面,投資成本會大為減少,並讓公司轉型到輕資本商業模式。

是次合作讓公司商品化“利寶閣”品牌的馳名燒味及菜餚,把握中國新一代龐大線上線下零售餐飲市場的巨大商機。

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