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三隻松鼠(300783.SZ):年初至今全渠道成交額突破百億
格隆匯 12-03 12:01

格隆匯12月3日丨三隻松鼠(300783.SZ)公佈,公司成立之初主要為消費者提供代表健康生活方式的堅果產品,並憑藉優質的產品、服務以及對消費者需求的洞察,迅速成為互聯網堅果零售領域代表性品牌。

基於在堅果領域的品牌影響力和運營經驗,公司不斷擴展產品矩陣、拓寬銷售渠道,運用數字化戰略將線上優勢在線下供應鏈和渠道端重置,加速鋪設以體驗和品牌為重點的投食店以及便捷觸達用户的松鼠聯盟小店,與天貓、京東等電商平台、阿里零售通平台、自營APP、團購等共同構築了公司全渠道營銷模式,實現了對各類消費者羣體的深度覆蓋。

現已構建以堅果、果乾、烘焙、肉製品為核心品類的休閒食品產品體系,成為以休閒食品為核心的製造型自有品牌多業態零售商,為消費者提供質高價優、新鮮、豐富、便利的快樂零食。截止2019年12月3日上午公司全渠道成交額突破100億元人民幣。

值得一提的是,2019年1月1日-2019年12月3日上午的全渠道成交額為線上與線下成交額之和,該數據為含税數據,且未經審計。

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