安琪酵母(600298.SH)擬吸收合併控股子公司北京貝太
格隆匯11月15日丨安琪酵母(600298.SH)公佈,公司控股子公司北京貝太文化傳媒有限公司(以下簡稱“北京貝太”)至成立以來,運營情況不佳,公司擬對其實施吸收合併,以達到整合資源、強化管理、降低成本的目的。
北京貝太自2016年3月成立以來,主要業務包括《貝太廚房》雜誌的出版發行及相關以烘焙為主的家庭廚房媒體業務。北京貝太近年來運營情況不佳,主要原因一是傳統紙媒快速衰落,發行與廣告收入逐年下滑;二是北京貝太向新媒體轉型較慢,未跟上新媒體的發展機遇;三是業務內容與公司主要業務相關性偏弱,對公司主業及品牌支持力度不足;四是主要團隊工作地點在北京,公司統一管理難度較大且各項成本費用較高。
北京貝太作為傳統紙媒階段的特定專業媒體標杆,公司看重的是其專業對用户的吸引力,從而達到品牌宣傳、用户互動、電商引流的作用。雖然傳統紙媒衰落不可避免,但新媒體傳播方式層出不窮,公司需要緊跟時代快速發展變化的步伐,進一步整合資源並快速轉型新媒體方向,達到為公司發展服務的目的。
為整合公司相關資源,進一步發揮新媒體在公司品牌宣傳、用户互動、電商引流中的作用,公司決定吸收合併北京貝太所有業務,由公司與和安琪電商召開股東會,出具公司吸收合併北京貝太股東會決議,啟動相關程序。吸收合併完成後,北京貝太企業法人資格依法註銷。
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