波司登(3998.HK)繼續創歷史新高 旺季催化帶動羽絨服銷售量價齊升
格隆匯11月7日丨持續走強的波司登(3998.HK)今日繼續上漲再創歷史新高價,現報4.32港元,漲3.6%,暫成交8924萬港元,最新總市值467.4億港元。該股年內累漲近200%。今年我國華東華北等地降温時間較早,隨着羽絨服銷售旺季來臨,波司登有望迎來銷售旺季催化行情。10月底蘇寧公佈的數據顯示,近兩週羽絨服銷量環比增長超1.5倍。有記者走訪門店發現,今年波司登羽絨服價格有所上漲,去年秋季羽絨服的平均售價在700-800元之間,而今年已經達到了1100-1200元。另外,在目前受關注的雙11活動上,波司登除迎合天貓滿400減50的滿減活動外,還推出了諸多優惠營銷活動。2018年的雙11,波司登是首個預售破億的服裝品牌,更在天貓雙11服裝銷量排行TOP10中穩居第二。
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