騰貓聯盟再次發佈深度合作 打造中國頂級全鏈路文娛消費平台
近日，貓眼與騰訊聯合宣佈，“騰貓聯盟”進展進一步落地，繼打造“頂級電影宣發體系”後，再推出“中國頂級全鏈路文娛消費平台”。此次發佈，是基於貓眼娛樂與騰訊視頻簽訂的合作框架，將進一步打通生態佈局，促進資源整合和深度協同，充分發揮並投入各自領域的資源優勢。
貓眼娛樂(01896.HK)首席執行官鄭志昊表示，貓眼娛樂將為重要的戰略股東騰訊、以及騰訊視頻、騰訊影業等更多夥伴開放平台能力，一同將文娛產業這塊蛋糕做大，推動行業更快生長。
騰訊與貓眼娛樂組建的騰貓聯盟於7月9日正式啟動，雙方陸續展開全方位的深入合作，共促電影、劇集、現場娛樂、音樂、短視頻等多個文娛產業鏈的長遠發展。此次合作是繼貓眼娛樂與騰訊影業打造“頂級電影宣發體系”後，騰貓聯盟又一次里程碑式的落地動作，並已具有實質性進展。
據瞭解，此次合作將通過流量融合匯聚洪流，依靠會員聯合構建城池，打通數據共享發動引擎。貓眼娛樂和騰訊視頻的生態疊加，將有力推動中國文娛產業發展。
流量層面，雙方將打造中國文娛產業頂級的全鏈路流量體系。作為騰訊視頻的獨家票務合作伙伴，貓眼全文娛票務平台將嵌入騰訊視頻，完成從線上到線下的全鏈路消費行為，滿足用户一站式購票體驗。同時，雙方將打通優質資源，置換優質流量，疊加用户生態，實現高質、全覆蓋的流量融合共通。
會員層面，雙方將打造促進娛樂產業消費的會員聯合體系。貓眼娛樂將與騰訊視頻打造聯合推廣套餐，疊加會員權益，進一步為用户帶來更具價值的會員消費體驗，以此拉動娛樂產業的消費升級，共同做大行業蛋糕。
數據層面，雙方將聚焦優質文娛內容，進一步完善數據共享合作。貓眼全文娛數據平台將配合騰訊視頻的重點自制內容及研究需求，提供用户調研和數據服務等方面的支持，全流程助推文娛內容擴大影響力。
在此基礎上，雙方還將在現場娛樂產業鏈中打通、融合各自資源與優勢，實現協同增效。貓眼娛樂與騰訊視頻將發揮各自線上線下優勢，進行資源聯動，助力現場娛樂票務銷售環節。同時，雙方還將探索精品現場娛樂項目的孵化和打造，積極嘗試對相關視頻節目和內容的聯合開發，全方位提升現場娛樂行業活力。
近年來，中國文娛市場趨勢不斷向好，大眾文娛消費需求持續釋放，文娛產業亟需新的動能。在大文娛的行業背景下，貓眼娛樂進行全文娛戰略升級，組建由票務、產品、數據、營銷和資金五大平台組成“貓爪模型”，並與騰訊成立騰貓聯盟，對於文娛產業有了更為全面的服務能力。
貓眼娛樂與騰訊視頻的合作將拉動文娛消費發展，服務於廣大的文娛產業從業者。未來，貓眼娛樂與騰訊將持續推動騰貓聯盟在各個文娛領域落地，展開更多合作，助力文娛行業步入新的篇章。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app！
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
