安踏體育(02020.HK):最佳賽道的最強α,安踏Q3零售增長如期強勁,維持“買入”評級
機構:東吳證券
評級:買入
投資要點
事件:公司公佈Q3零售流水,其中安踏品牌10%-20%中段增長,FILA品牌50%-55%增長,其他品牌30%-35%增長。
安踏品牌:Q3零售流水增長較Q2提速,電商增長仍是亮點,9月受備貨節奏影響渠道庫存略有上行。19Q3安踏品牌流水中雙位數增長,較Q2有所提速,其中大貨低雙位數增長、兒童增長25%,電商增長30%-35%,電商增速較19H1上行。但由於9月秋冬裝備貨已經開始但天氣轉冷速度略慢,Q3零售折扣率略有上升(從去年同期7.4折轉為19Q3的7.2折),渠道庫存週期也略有延長(庫銷比由去年同期的4+上行至接近5),但總體來看運營質量比較穩定。
FILA。品牌:高基數下維持高速增長,零售折扣率及週轉穩定。FILA19Q3整體增長50%-55%,考慮18Q3/Q4增速高達90%/85%,高基數下仍然維持了高增速水準。分品牌來看,大貨/兒童/FUSION/電商增速分別達到40%/70%+/200%/80%+,兒童和電商顯現增長活力。同時,19Q3FILA品牌整體零售折扣率保持在8.0折(大貨折扣率持平、FUSION起量後折扣率略有下行屬正常情況),庫銷比也與前期持平在5-6之間,展現出高質量的增長。
其他品牌:DESCENTE帶動整體增長加速。DESCENTE品牌增長提速,全年零售流水有望衝擊10億人民幣,快速增長帶動19Q3除安踏及FILA外的品牌零售額增長30%-35%,而KOLON/KINGKOW/Sprandi品牌仍在貨品調整中,增速與前期類似,較為平緩。
盈利預測與投資評級:
從12年領先全行業完成零售改革,到FILA的逆勢高增成為集團新增長極,再到啟動國際化收購AMERSPORTS,安踏作為體育行業龍頭展現出的前瞻性及行動力有目共睹。我們長期看好運動服飾賽道,同時也看好公司作為行業龍頭全方位領先的能力。
公司19半年報表現靚麗,Q3流水錶現亦符合公司規劃,我們預計19H2安踏品牌增速快於H1,同時FILA也有望維持50%收入增長,帶動19/20/21年歸母淨利同增39%/26%/21%至57.0/71.8/86.9億元,對應PE32/26/21X,堅定維持“買入”評級。
風險提示:零售遇冷導致同店增長不及預期,展店不及預期,AMERSPORTS收購進展不及預期
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.