3香港:新iPhone預訂反應較往年好 3Supreme客戶約六成用iPhone
和電香港(00215.HK)行政總裁古星輝出席iPhone開賣活動時指,旗下3香港自3G年代已開始售賣iPhone,現時3Supreme客戶中每5個用戶就有3個是使用iPhone,而3Supreme用戶中有三分一人已使用公司服務十年或以上。他指出,3Supreme客戶數據流量平均較其他客戶多一倍,而3%最高消費用戶的APRU亦是客戶平均的13倍。
他指出今次安排客戶優先預訂新iPhone,新款式及新顏色有較多客戶預訂,雖然未能透露預訂人次,但今年優先登記的回應比例較往年高,增長百分比達雙位數。
在競爭方面,他表示會因應市場情況作出調整,但認為不同客群反應不同,以高端客戶為例他們價格敏感度較低,對服務質素要求較高,而針對中低端、價格敏感度較高的客戶公司亦有新渠道「Mo+」,這方面的優惠會較多。
他指出公司會積極爭取5G頻譜,期望成交價不會太高,同時亦期望政府可盡快推出更多頻譜,此外亦會探討頻譜重耕等。根據現時政府時間表,相關5G頻譜料最快明年次季可以使用,如獲頻譜會爭取盡快推出服務,由於不同頻譜設備配置會有所不同,故在採購上要視乎所投得的頻段再作決定。
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