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高盛报告指苹果赠送电视服务将影响产品均价 遭苹果反驳
阿思达克 09-16 10:19

高盛发表报告,指苹果公司对串流电视服务Apple TV+的会计方式,或导致毛利率及盈利下降。高盛指,苹果向苹果硬件用户提供免费服务赠送,将导致苹果硬件平均售价下降,但同时加快公司服务领域的增长。苹果回应称,公司不预期推出Apple TV+及对该服务的会计安排,对业绩有显着影响。

高盛过去10年为苹果承销约440亿美元债券,同时为苹果10亿美元收购英特尔智能手机网络晶片业务担任顾问。高盛及苹果上月推出双方首张信用卡Apple Card。

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