通天酒业(00389.HK)分别与乃欣实业及铃戈文化合作开发葡萄酒系列 促进产品种类多样化
格隆汇9月10日丨通天酒业(00389.HK)公布,最近分别与乃欣实业及铃戈文化合作开发多种个性化、别具特色的葡萄酒系列。
通天酒业与乃欣实业以"玫瑰爱上山葡萄"为主题,建立双方战略合作,展开玫瑰山葡萄酒就产品研发、包装设计及营销推广等多方面的合作。玫瑰山葡萄酒选用乃欣实业源自云南大理的洱源玫瑰,结合通天酒业采自鸭绿江河谷产区的优质山葡萄作原料所酿制,打造的一款独具特色的优质产品。
此外,通天酒业亦与铃戈文化携手推出"铃戈"品牌绦馨系列,合共9款的葡萄酒。上述产品沿用国内着名抽象画艺术家钱铃戈女士的抽象画作品作为产品包装元素,以提升产品的整体品牌格调。
公司的葡萄供应来自中国吉林省集安市,是世界少有可种植山葡萄的地区。近几年,公司致力于促进产品种类多样化,增加中、低价格葡萄酒产品以迎合大众市场。公司现拥有152种葡萄酒产品,而经销商则有105家,覆盖国内20个省、3个自治区及4个直辖市。
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