联众(06899.HK)上半年亏损大幅收窄80%至8324.3万元
格隆汇8月31日丨联众(06899.HK)发布中期业绩,截至2019年6月30日止6个月,公司实现收入1.47亿元人民币(下同),同比下降24.2%;公司权益持有人应占亏损8324.3万元,同比收窄80%;基本每股亏损7.74分;不派中期股息。
2019年上半年,公司中国业务转趋稳定,海外业务继续增长。鉴于国内监管环境及市况持续面对挑战,公司继续优化中国棋牌游戏运营的成本架构,并审慎选择将发展重点放在既符合法规又具备高潜力可录得正面财务回报的游戏上。公司利用其品牌及忠实用户群,推出多项“回头客”营销活动,让长期静止用户重新激活活跃起来,且效果良好。公司亦将游戏内置广告收费的商业模式引入其新手机游戏,带来新收入来源之余,亦扩大用户群。尽管中国棋牌游戏业务尚有很大的改善和改进空间,惟与去年同期相比,其亏损显著收窄,可见该业务于2019上半年已转趋稳定。
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