华致酒行(300755.SZ)：上半年净利升45.40%至2.01亿元 中报拟10转8
格隆汇8月29日丨华致酒行(300755.SZ)披露2019年半年度报告，报告期内公司实现营业收入18.92亿元，同比增长32.89%；归属于上市公司股东的净利润2.01亿元，同比增长45.40%；归属于上市公司股东的扣除非经常性损益后的净利润1.77亿元，同比增长37.39%；经营活动现金净流出1.81亿元，而上年同期为净流出7824.66万元；基本每股收益0.91元，加权平均净资产收益率9.20%；公司中报拟推10转8股。
华致优选电商平台上线，运营状况良好：为进一步拓宽全渠道营销网络，向消费者提供更便捷、高效、优质的购物体验，满足消费者日益升级的消费需求，作为公司新零售布局的重要一城，报告期内，公司推出“华致优选”电商平台，主要经营飞天茅台(2013-2017年)、老茅台酒(2013年以前)、茅台系列酒、17大老酒、53名优老酒、名庄葡萄酒、日本清酒、知名烈性酒、精酿啤酒、燕窝等产品。用户可通过“华致优选”微信小程序在线下单，公司经系统分配至仓库处实现产品配置、物流配送等。
华致优选电商平台自4月正式上线至今，运营状况良好，功能持续迭代，用户体验及转化率持续提升。下半年，公司将持续拓展产品品类，不断完善产品结构，积极扩张电商业务，探索线上线下联动的“新零售”模式。
华致酒库项目加速布局，门店数量及质量均实现提升：报告期内，公司继续推进全国华致酒库网络布局，以省区为单元，积极推动优质零售网点客户转型成为华致酒库，门店数量及质量均实现提升。报告期内，门店数量增长24.7%，单店销售收入增长20.4%，目前已覆盖全国，初步形成了服务于全国消费者的保真酒品连锁销售网络，更好地为消费者提供全球保真精品酒水服务。
新品市场推广活动初见成效，销售收入及数量增长显著：报告期内，公司进一步加大了对新品的市场推广力度，荷花酒、奔富系列等新品销售收入及销售数量增长显著。除自媒体传播外，公司通过广告投放、产品发布会、行业峰会等渠道，对公司新品进行了展览和宣传。报告期内，公司在成都东站、成都双流国际机场等交通枢纽，环球时报、今日头条等主流媒体对五粮液年份酒、贵州茅台酒(金)、荷花酒等新品进行了广告投放和推广。
报告期末，公司总资产35.10亿元，比年初增长31.34%；归属于上市公司股东的净资产23.90亿元，比年初增长77.19%。
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