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腾讯(00700.HK)看好视频业务前景将持续加大投入
阿思达克 06-12 10:31

据《腾讯科技》报道,腾讯(00700.HK)首席运营官任宇昕表示,网络视频为中国一半以上人口提供服务的同时,也面临着多方面的压力。他认为,当前整个行业增速放缓,亏损问题仍在持续,产业链上的各个环节都在或多或少地受到供需关系变化、成本上涨的影响。

任宇昕表示,虽然存在挑战,但腾讯对视频业务的前景依然保持乐观,并且会持续加大投入。任宇昕认为,长短视频聚合的潜能,用户付费意愿提升带来的新机会,跨内容领域的生态联动产生的新价值,以及空间广阔的国际市场,都是视频行业未来的机遇点。

他指,腾讯视频已经在这方面进行了很多尝试。例如腾讯视频app内的短视频内容的播放量一直在持续上升。还看到,基於长短视频的有机结合,一些具备专业属性同时带有短视频基因的互动剧、互动综艺也开始崭露头角。其次,是用户付费意愿提升带来的新机会。截止到今年3月底,腾讯视频的付费用户规模已经到了8,900万,整个视频行业的付费用户规模在未排重的情况下,也已经超过2亿。这个数据说明,用户的付费意愿和付费能力相对於过去有了大幅度提升。

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